Personal Loans
A personal blog will definitely help your customer find the comfort level they are looking for with you.
If you are a loan officer or a mortgage broker, it is very important to exercise every marketing tool available to get your message in front of your customers. If you work out of Phoenix Arizona, it is difficult to relate to a potential customer living in Fargo North Dakota.
Customers like to put a face with a name, but e-mailing family photos to your customers is probably not such a good idea.
This is where your own personal blog comes in.
Like I said earlier, you do not need to have a degree in computer science to build a blog.
You can set up your own URL name, and there are many templates to choose from to match your personal style.
On your blog, you can have a picture of your self and a brief biography to allow customers to get to know you a little bit.
Once finished, you can add your blog address to your outgoing e-mails so people can click and have an opportunity to get to know you better. It is a great conversation piece as well. People are wowed by this stuff.
You can also put your blog address on your business cards and end your conversations with potential customer by asking them to visit your blog.
Whenever you give someone your phone number, you can have them write down your blog address as well.
See more at wikipedia
Tags: blog, Internet mortgage lead, leads, loan officer, marketing, mortgage, Sales, selling, skills, telemarketing, training
